BettingJobs are working with a full-service marketing agency that helps clients’ brands grow through smart, creative, and data-backed campaigns. They are currently looking for a Campaign Strategist to join their team in Canada or Costa Rica.Responsibilities:
Develop and plan promotional campaigns aligned with marketing objectives and target audience.
Create strategies to optimise campaign effectiveness and ROI.
Coordinate through collaboration, the execution of campaigns across various channels (email, social media, website, etc.).
Monitor track & analyse campaign performance metrics (delivery, open and click through rates) and provide regular reports and insights on campaign effectiveness and areas for improvement.
Organise logistics for campaign materials, including creative assets, promotional offers, and scheduling while collaborating with internal teams to ensure smooth campaign execution.
Build and tweak the communications calendar to relevant teams while coordinating promotional schedules to avoid conflicts and maximise impact.
Create and deploy email campaigns using email marketing tools.
Segment email lists and personalise content to maximise engagement and conversions.
Monitor email deliverability and optimise email performance.
Develop compelling content for campaigns, including copywriting, visuals, and multimedia assets while ensuring content is aligned with brand voice, messaging, and regulatory requirements.
Collaborate with other departments (such as product, customer support, finance) to align campaign activities with overall business goals.
Foster teamwork and communication to ensure cohesive campaign execution and success.
Stay updated on industry regulations and adjust campaigns accordingly.
Requirements:
Bachelor's Degree in Marketing or Communications preferred
3+ years' experience as a Marketing Coordinator or any relevant Marketing position.
Strong proficiency in grasping player psychology and devising visual cues and user flows to enhance the desired results.
Ability to work in a fast-paced environment, without sacrificing the integrity of the objective.
Attention to detail, great communication skills, good project management and organizational skills.
Possesses the critical attribute of embodying a team player.
