Senior Digital Analytics Analyst

National Instruments

Costa Rica
Permanente
Tiempo completo

Hace 1 mes

Job Description:The Global Sales & Marketing Analytics team is in search of an Adobe Analytics Digital Analyst. This role will deliver business insights to our Web Business team through the generation of standard reporting and ad hoc analyses designed to monitor the digital user experience & answer business questions. As a member of our analytics team, you will partner with analysts, development teams, and product owners to enable a clear picture of how users are engaging with our customer facing digital content and tools.Responsibilities

Define, develop, and present standard KPI reports using Adobe Analytics.
Investigate, analyze, and socialize digital usage analytics to identify trends and create data-driven insights about visitor behavior (e.g. traffic patterns, order volume, conversion funnel, navigation behavior, and pathing).
Combine analytics insights from multiple sources to generate insights when applicable.
Define data requirements for reporting and analysis projects.
Identify missing metrics to build KPIs, and work with Product/Technical Product Owners to implement tagging requirements to ensure proper tracking and reporting of digital data.
Function as a subject matter expert on utilization of Adobe Analytics and analyzing web metrics within and across applicable apps and NI.com site sections for user insights.
Perform data flow quality assurance and troubleshooting and elevate data integrity issues.
Write and maintain Adobe Analytics user documentation and training to enable business self-service.
Stay current with the latest developments with Adobe Analytics.

Qualities of a successful candidate

Ability to collaborate cross-functionally to define data and information requirements.
Ability to build high-quality, user-friendly visualizations.
Passion for optimizing the user experience.
Comfortable working with technical teams and business areas.
Understand business priorities, scope, and objectives.
Agile mindset to deliver often and iteratively.
Interest and curiosity in data and technology.
Self-Starter, high level of ownership, proactive nature, problem-solving skills.
Attention to detail with a focus on high-quality deliverables.

Requirements

4-year Bachelor's Degree in Mathematics, Statistics, MIS, Business, or other relevant fields.
3+ years experience in an analytical marketing or digital experience role.
Advanced hands-on experience using Adobe Analytics tool.
Excellent mathematical, problem solving, analytical ability, and a highly data-driven mindset.
Knowledge of standard methodologies in B2B marketing, demand generation, and conversion.
Proficiency with Microsoft Office Suite, with advanced knowledge of Excel formulas, pivot tables, and macros a plus.
Understanding of web analytics basics: javascript, tags, cookies, variables, Data Layer/metadata.
Tableau experience is a plus.
Power BI experience is a plus.

#LI-SU01About Us:Why NI?There are many reasons to consider joining a company. Key among them are the people, the ideas, and the technology. At NI, we believe in the power and potential of connecting the three to create a path to success.: We're looking for curious and creative problem solvers who value diversity and fresh perspectives, are bold and kind, and willing to take chances.: What did you want to be when you grew up? Did you want to program robots? Build flying cars? Leave the world better than you found it? At NI, we build on the big ideas of big dreamers to make their visions a reality.: With our tailored, software-connected approach, we support our customers through all phases of the product development cycle. From 5G and medical innovations to autonomous driving and the future of space travel, we help our customers Engineer Ambitiously every day.We've long been globally recognized as a top employer. Our compensation and benefits are very competitive, as are our modern workspaces, career development and mobility opportunities, and a culture that fosters belonging and emphasizes community giving. We encourage our teammates to challenge the status quo and collaborate with one another to build innovative solutions.No matter your career path, we're here for you, for each other, and for the next generation of innovators who think bigger, aim higher, and go faster.Are you up for the challenge of helping shape humanity for the next 100 years? If so, let's get started, and let's Engineer Ambitiously together.We are changing how we work by offering more flexibility. NI has decided to take a hybrid approach (working both on- and off-site) at an aggregate level. We know that different roles have different requirements, so we're embracing a full range of options.

National Instruments

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