Marketing Platform Auto Specialist

Accenture

  • Costa Rica
  • Permanente
  • Tiempo completo
  • Hace 4 horas
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at .Campaign Manager assists in planning and executing marketing strategies on behalf of our clients or next to our clients based on the Campaign Strategy, as well as drive operational efficiencies. They provide leadership and expertise for the Campaign Team. They work closely with Customer Marketing Strategy and the Campaign Technology Lead to ensure successful execution, monitoring and campaign reporting. Master communicators across multiple stakeholders aligning priorities and direction of the Campaign Strategy.Key ResponsibilitiesCoordinates campaign timelines for the client and manage client expectations throughout delivery.Key participant in weekly, monthly, and quarterly client meetings sharing operational reporting, KPIs, and drives project improvement opportunities.Leads, manages, and coaches the campaign management and operations team on-shore and off-shore with shared focus on growth of existing skillset.Collaborates with Campaign Technical Lead to ensure successful campaign execution.Recognizes opportunities for expansion of existing services and/or potential for new services, leverages SMEs across the organization to aide in sales opportunities.Evaluates and streamlines business processes to maximize efficiency and effectiveness as it relates to campaign operations and execution.Participates in strategic planning meetings with the client and manages resource utilization and forecasting demand; ability to prioritize based on client’s business goals.Participates in knowledge sharing across the Marketing Services practice, specifically with other Campaign Program Managers.Manage the project from scoping and requirements through deployment for an end-to-end Campaign process.Escalate issues to management which cannot be resolved at the program/project level.Ensure resolution of cross segment/team project issues, risks, and/or conflicts and stakeholders clearly understanding on what risks will or will not be mitigated.Take responsibility for end-to-end campaign delivery, ensuring timely delivery of high-quality project deliverables through effective team communications and focus on quality including but not limited to all change requests.Ensure that the project team follows all quality assurance processes, including periodic reviews and transitions.Mentor and provide guidance to project resources to continually improve campaign productivity. Drive/evaluate estimates by deliverable and work with teams to optimize and reduce overall estimates.Proactively assign work and provide instructions, advice and technical/business leadership and guidance to project staff; review work in progress in a timely manner and assess completed work for accuracy, required results and qualityQualificationsBachelor s Degree is requiredExperience working in various Campaign Management Tool s including building and executing campaigns of varying complexities.Understanding of leading practices in email marketing.Knowledge of different metrics available for email campaigns and what each one means.Understanding of integrated marketing across the entire prospect and customer lifecycle, and how marketing strategy, customer data, segments, channel, creative, content, and offers interact to drive the desired business outcomes.Understanding of marketing strategy with strong background in targeting, segmentation, test control design, and campaign analytics reporting.Minimum 3 years experience in a customer facing environment in the information technology industry or its equivalent coursework.Data Base creation and maintenance.Strong written and verbal communication skills to articulate project requirements, communicate project status, and interface with internal and external team membersStrong leadership skills and an ability to lead across a team of marketing services and campaign execution professionals.Comfortable leading a fast paced, deadline driven environment with rapidly changing priorities and a high volume of projects.Ability to evaluate concepts and present recommendations to senior leadership.PlusesClient facing experienceMarketing background or experienceCampaign Management tool s certification Adobe Campaign, Eloqua, Marketo, SFMC, Responsys or similarCertified in PMP, Agile, Scrum, Six Sigma, ITIL or similar.What we offerHealth and Life InsuranceAccenture days, 3 additional vacation daysOn site doctorBirthday leaveInternet reimbursementEqual Employment Opportunity StatementAll employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.Accenture is committed to providing veteran employment opportunities to our service men and women.

Accenture

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