Marketing Data Analytics & Visualization Specialist

Accenture

  • Costa Rica
  • Permanente
  • Tiempo completo
  • Hace 2 días
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 742,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us atAs a Data Analyst at Accenture, you play a crucial role in developing and maintaining visually appealing dashboards, collaborating with cross-functional teams to gather requirements, and ensuring seamless data workflows. Your proactive approach minimizes disruptions and guarantees timely updates, while regular report building provides key insights for informed decision-making. Beyond evaluation, you will actively enhance products by working closely with a diverse team of Engineers and Analysts, employing statistical methods to address quality measurement and consumer product improvement. Your expertise in data analysis, anomaly identification, and adherence to best practices contributes to the maintenance of data integrity. In this dynamic environment, your role goes beyond traditional analytics, shaping the future of technology experiences through impactful insights and contributions.ResponsibilitiesLeverage Salesforce and Marketo to analyze marketing funnel performance and generate reports.Develop and maintain dashboards using specified design templates, ensuring a visually appealing and user-friendly interfaceCollaborate with cross-functional teams to gather requirements and incorporate feedback into dashboard designsMonitor data workflows to guarantee the timely and seamless updating of dashboards and reportsProactively address any disruptions to ensure minimal impact on data delivery and reporting schedulesBuild and deliver regular reports to provide key insights and performance metrics, aiding informed decision-making processesCollaborate with stakeholders to understand reporting needs and refine reports for maximum impactExecute ad-hoc data pulls and perform in-depth analysis to support business inquiries and special projectsIdentify trends, anomalies, and areas for improvement through thorough data exploration and interpretationImplement data quality assurance measures to ensure accuracy, completeness, and reliability of reporting outputsCollaborate with data governance teams to adhere to best practices and maintain data integrityDocument data analysis processes, methodologies, and report specifications for future reference and knowledge sharingContribute to the development of documentation standards and guidelines within the teamCollaborate closely with business stakeholders to understand data requirements and provide insights that drive business outcomesCommunicate findings effectively through written reports, presentations, and data visualizations#LI-LATAMMinimum qualificationsBachelor's degree in a relevant field (e.g., Engineering, Business Intelligence, Business Admin) or equivalent work experience5+ years of experience in a data driven environment as a Data Analyst or Business Intelligence Analyst5+ years of business analysis experience in large organizations, focused on measuring Organizational ObjectivesStrong Data Storytelling with experience in data visualization tools (i.e. PowerBI, Tableau, Sisense, Looker Studio, QlikView, etc)2+ years of experience of analyzing marketing funnel performanceProficient in Advanced SQL for data manipulation, automation and visualizationWorks independently to pull data from data sourcesAnticipates customers analytic needs and proactively conceptualizes and champions high-value Business Intelligence solutionsFamiliar with workflow orchestration tools for efficient data extraction and transformationProficient in root-cause analysis for troubleshooting data anomalies, ensuring data quality and driving proactive fixes within data pipelinesAdvanced English levelMinimum required education: High School DiplomaExpertiseSQLData modelingDashboarding using LookerETL/ AutomationCloud Marketing StrategyAgile methodologiesBusiness process designFigmaSalesforce/Marketo reportingPreferred qualifications:Familiar with workflow orchestration tools for efficient data extraction and transformation (PLX, Azure)Experience with Cloud TechnologiesExperience in working with marketing technology platformsUnderstanding of Data Warehousing in Marketing ToolsUnderstanding of Marketing and Sales Demand Gen FunnelsUnderstanding/Experience with PythonUnderstanding/Experience of DevOpsWhat we offerHealth and Life InsuranceAccenture days, 3 additional vacation daysOn site doctorBirthday leaveInternet reimbursementAbout Accenture We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.Visit us atEqual Employment Opportunity StatementWe believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

Accenture