Marketing Specialist

Santa Ana, San José San José
Permanente
Tiempo completo

Hace 17 días
Postúlese fácilmente

We are a fast-growing company in the online gaming and sportsbook industry, delivering innovative digital experiences to players worldwide. Were looking for a results-driven Marketing Specialist with a strong background in sports betting or iGaming, capable of combining strategic thinking with hands-on execution.Role OverviewAs a Marketing Specialist, you will be responsible for planning, executing, and optimizing campaigns that drive user acquisition, retention, and brand engagement. Youll work closely with cross-functional teams to ensure marketing initiatives align with business objectives while staying ahead of market trendsKey Responsibilities

Campaign Development & Execution

Plan and execute multi-channel marketing campaigns (digital, social media, email, affiliate).
Optimize campaigns for performance, cost efficiency, and ROI.
Sportsbook / iGaming Focus

Develop marketing strategies tailored to sports betting audiences.
Monitor sports calendars, major events, and player behavior to create timely, relevant campaigns.
Analytics & Performance Tracking

Use data analytics tools to measure campaign performance, identify trends, and recommend improvements.
Prepare regular reports with actionable insights for stakeholders.
Content & Brand Collaboration

Work closely with design and content teams to create compelling assets (banners, ads, landing pages).
Ensure all marketing materials comply with industry regulations and brand guidelines.
Market Research & Competitor Analysis

Stay informed about iGaming/sportsbook market trends, competitors, and emerging opportunities.
Support the team with fresh ideas to increase market share and user engagement

Qualifications

Must-Have:

2+ years of experience in Marketing, preferably within iGaming, online betting, or sports-related businesses.
Strong understanding of sportsbook products, player behavior, and betting markets.
Proficiency with marketing analytics tools (Google Analytics, Meta Business Suite, etc.).
Excellent communication skills in English (written and verbal).
Ability to work on-site in Costa Rica (or hybrid if required).
Nice to Have:

Experience with CRM, SEO/SEM, and paid media campaigns.
Familiarity with affiliate marketing or influencer partnerships in iGaming.
Knowledge of regulatory compliance in gaming markets.
Data analysis skills (Excel, Power BI, or similar).

Why Join Us?

Be part of an innovative team shaping the future of online gaming.
Competitive salary and benefits package.
Opportunities to grow into senior marketing or product roles.
A dynamic, collaborative environment that values new ideas.

Ready to level up your marketing career in iGaming?
Apply now and become a key player in our sportsbook marketing team!

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