Digital Marketing Specialist
- San José
- Permanente
- Tiempo completo
We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team.
Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued.
Our high-performance culture is what allows us to drive sustained growth.
Stronger together, we promote an environment where individuals can thrive.
**Responsibilities**:
- Update and manage front-end webpages to ensure they are up-to-date and reflect the latest marketing initiatives.
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- Develop social media posts and post them on various platforms to engage with customers and drive brand awareness.
- Report on activity results and use data to optimize campaigns.
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- Manipulate existing graphics to create high-quality visuals for various marketing initiatives.
- Expertise in media planning and buying to ensure campaigns are reaching the right target audience.
- Stay up-to-date on the latest marketing technology trends and tools to ensure we are utilizing the most effective platforms and technologies.
- Analyze and adjust campaigns as needed to ensure they are meeting marketing goals.
- Utilize SEO knowledge to optimize webpages and improve search engine rankings.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field.
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- Strong analytical skills with the ability to report on activity results and use data to optimize campaigns.
- Excellent written and verbal communication skills.
- Proficient in Adobe Creative Suite and other graphic design tools.
- Experience in media planning and buying, including knowledge of programmatic advertising.
- Knowledge of marketing technology, including marketing automation platforms, CRM systems, and analytics tools.
- Strong SEO knowledge with the ability to optimize webpages for search engine rankings.
- Experience in SEMrush or equivalent is desired.
- Ability to work independently and manage multiple projects simultaneously.
This Digital Marketing Specialist will play a key role in driving digital marketing initiatives that increase brand awareness, engage customers, and drive sales.
If you are an experienced digital marketer who is passionate about using the latest technology to drive marketing success, we encourage you to apply.
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