OVERVIEWWe are seeking a skilled and motivated Digital Marketing Manager to support digital demand generation and lead nurturing efforts for enterprise software solutions. This role focuses on executing and optimizing multi-channel digital campaigns that drive pipeline growth across key accounts and industries.The ideal candidate is data-driven, creative, and experienced in managing B2B marketing campaigns in the tech space.Location : Heredia, Costa RicaContract Duration : 1 year to startLanguage requirements : English Advanced, Spanish fluentRESPONSIBILITIESPlan, execute, and optimize digital marketing campaigns across LinkedIn, Google Ads, email marketing, and programmatic platformsManage paid media budgets to achieve lead generation and conversion KPIsAlign campaigns with sales priorities and target accounts in collaboration with regional teamsCoordinate content localization and promotion (whitepapers, case studies, webinars, videos)Track and report on campaign performance using analytics tools (Google Analytics, Adobe Analytics, etc.)Support SEO, website optimization, and A/B testing initiativesContribute to virtual event and webinar promotion strategiesQUALIFICATIONS3-5 years of experience in digital marketing, focused on B2B or enterprise softwareHands-on experience with paid media (LinkedIn Ads, Google Ads)Experience with marketing automation tools (e.g. Marketo, Pardot, Eloqua)Experience with account-based marketing (ABM) platformsFamiliarity with partner and channel marketingBasic knowledge of HTML/CSS for emails and landing pagesStrong analytical skills and ability to use data to optimize campaignsExcellent communication skills in English and SpanishAbility to work in a fast-paced, collaborative environmentWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other non-merit factor. We are committed to creating a diverse and inclusive environment for all employees.
