Sr. Trade Marketing Manager CADR

Abbott

  • San José
  • Permanente
  • Tiempo completo
  • Hace 7 días
JOB DESCRIPTION:Senior Trade Marketing Manager in Nutrition Business, this position is based in Costa Rica.About AbbottAbbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:Career development with an international company where you can grow the career you dream of.Sales Incentive PlanA company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The OpportunityThis position is based in Santa Ana, Costa Rica for our Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® – to help get the nutrients they need to live their healthiest life.As the Senior Trade Marketing Manager, you will create and develop strategies along with ANI’s Product Managers, Country Managers, and local and affiliate Marketing Team that comply with the established guidelines for consumer communication, with the purpose of being implemented by the region’s trade team at the point of sales (POS) or selected channel in a profitable form and in the established time, using the assigned resources to achieve the established objectives.Lead and manage ANI’s promotional and sales activities to achieve the planned objectives for the sales division, market participation and profitability. Give the best possible service to supermarkets, distributors, pharmacies under the charge through a trained and committed team. Fulfill the division sales goals through the development and execution of commercial plans destined to the growth of the key accounts and/or consumer clients in the region.Lead and develop a Trade Marketing POS Model to maintain centralized control and empower local operations by providing local flexibility, while assuring standardized metric for measuring sales performance and growing sales in targeted regions and outlets.What You’ll DoLead the creation of sales and merchandising capabilities to solidify and expand the company’s position within distributors.Ground the Abbott business model to consolidate a unified vision for strategic projects.Lead Customer & Category planning activation by defining the right assortment and elaborating the Picture of Success.Reach the financial objectives of the brands through participation in the consumer channel.Develop alongside Marketing commercial (promotional) actions destined to the brand’s growth in the costumer channel.Active participation in the validation, development and creation of the annual plans proposed by Regional Trade and Product Managers (PM).Develop and create specific materials for channels and point of sales (POS), respecting each brand’s guidelines, while managing assigned A&P budget for Trade activities on a regional level.Provide trade and execution guidelines for the implementation of new products, while assuring that all strategies directed to the trade channel comply with the affiliate’s policies, code of conduct and active laws per country.Develop formats for the correct implementation of regional activities (activity proposal, price metrics, competitive activities, etc.).Required QualificationsUniversity degree in administration or similar. (Graduated).10 years of experience as Trade Marketing Manager, with problem solving related to market, distributors, pharmacies.Other RequirementsLanguage: Spanis and English. Strong English communication skills, bot advanced and conversational, are essential.Digital skills: Microsoft OfficeMaster's degree is desirable.Travel: 50%Fieldwork: 50%Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.The base pay for this position is N/AIn specific locations, the pay range may vary from the range posted.JOB FAMILY: Sales ForceDIVISION: ANI International NutritionLOCATION: Costa Rica
Santa Ana : City Place, Building B, 200 mts Norte de la Cruz RojaADDITIONAL LOCATIONS:WORK SHIFT: StandardTRAVEL: Yes, 75 % of the TimeMEDICAL SURVEILLANCE: NoSIGNIFICANT WORK ACTIVITIES: Driving a personal auto or company car or truck, or a powered piece of material handling equipment, Keyboard use (greater or equal to 50% of the workday)

Abbott

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