Sportsbook Marketing Manager
- San José
- Permanente
- Tiempo completo
Responsibilities:
- The Senior Marketing Manager will be responsible for following the lead of the sports betting product marketing Directors - aiding in abiding and developing the marketing strategies and campaigns that support these products.
- Will work closely with the sports betting and casino product teams to lead the development of a yearlong marketing strategy and plan that drives players to our games and bettors to our sports betting initiatives.
- Will aid in the creation of the vision, lay out the objectives, and lead the execution of marketing plans that support our Casino and betting products
- Will lead day-to-day collaboration in our creative agency in developing the positioning and creative campaigns that launch and support the brand
- Will lead collaboration with external partners to understand best practices for user acquisition and retention of customers.
- Will aid and develop a marketing plans that moves customers within the sports and casino betting ecosystem
- Will lead work with internal groups to gain executive alignment and educate the company about our plans and campaigns
- Will work closely with other teams to align messaging and timing of marketing campaigns in the press (both trade and consumer)
- Will support yhe team that focuses on Casino and Betting as their primary focus
Basic Qualifications:
- Minimum of 5 years of experience working in media/sports marketing
- Minimum of 3 years of experience in digital media/sports marketing
- Multiple years experience working in the sports betting industry
- Passion for sports, casino and sports betting in general
- Avid consumer of media
- Interest in the changing landscape of sports media and gambling legislation countrywide
- Experience in social media marketing
- Experience in acquisition marketing
- Has led marketing projects that include but are not limited to:
- Category analysis
- Audience analysis
- Competitive Analysis
- SWOT Analysis
- Launching of brands
- Comfortable analyzing data in collaboration with research and business development teams
Required Education:
- Bachelor's degree, with a focus on marketing
Preferred Education:
- Master's in Business Administration, with a focus on marketing
Tipo de puesto: Tiempo completo
Salario: A partir de ¢2,345,000.00 al mes
Consideraciones ante el COVID-19:
The first dose of Covid 19 vaccine is required.
Educación:
- Bachillerato universitario terminado (Deseable)
Experiência:
- seis: 5 años (Deseable)
Idioma:
- Inglés Profesional (Obligatorio)
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